Severin, Werner J. <br/><br/>
Communication theories :  origin, methods, and uses in the mass media /  
Werner J. Severin and James W. Tankard  
 - 5th ed. 
 - United States of America :  Pearson Education,  2014. 
 - xv, 411p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292042850 9781291042855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication <br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.2 SEC