TY  - BOOK
AU  - Severin, Werner J.
AU  - Tankard, James W.
TI  - Communication theories: origin, methods, and uses in the mass media / 
SN  - 9781292042850
U1  - 302.2 SEC 23
PY  - 2014///
CY  - United States of America
PB  - Pearson Education
KW  - Communication
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -