Baran, Stanley J.  <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran and Dennis K. Davis 
 - 4th ed.  
 - Australia :  Thomson,   2006. 
 - xix, 412 p. :  ill. ;  24 cm. 
<br/><br/> Included Index. 
<br/><br/><label>ISBN: </label>8131501922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Philosophy.
<br/><br/><label>Dewey Class. No.: </label>302.2 BAM