Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler...[et al.]. 
 - 16th ed. 
 - New Delhi :   Pearson Prentice Hall,   2023. 
 - xxxix 596p. :   ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780135887158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR