Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra and Satyabhusan Dash  
 - 7th ed. 
 - India :  Pearson,  2019. 
 - xxxiii, 955p. :  ill. ;  26 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 MAM