Kotler, Philip  <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen and Seyhmus Baloglu  
 - England :  Pearson Education,  2022. 
 - 686p. :    ill. ;   28 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1292363517 9781292363516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Du lịch <br/>Hospitality industry marketing<br/>Tourism Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688 KOM