Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G Schiffman, Joe Wisenblit and S. Ramesh Kumar 
 - 12th ed. 
 - New Delhi :   Pearson,  2019. 
 - 667p. :   ill. ;   24 cm 
<br/><br/>Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCC