TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
T2  - Building, measuring, and managing brand equity
SN  - 9780273779414
U1  - 658.827 KES 23
PY  - 2013///
CY  - New york
PB  - Pearson
KW  - Management
N1  - Includes index
ER  -