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Communication theories : origin, methods, and uses in the mass media /

Severin, Werner J.

Communication theories : origin, methods, and uses in the mass media / Werner J. Severin and James W. Tankard - 5th ed. - United States of America : Pearson Education, 2014. - xv, 411p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9781292042850 9781291042855

Subjects--Topical Terms:
Communication
Mass media

Dewey Class. No.: 302.2 SEC

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