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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 7th ed. - India : Pearson, 2019. - xxxiii, 955p. : ill. ; 26 cm.

Includes index

ISBN: 9789353433291

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83 MAM

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