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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John Bowen and Seyhmus Baloglu - England : Pearson Education, 2022. - 686p. : ill. ; 28 cm.

Includes index

ISBN: 1292363517 9781292363516

Subjects--Topical Terms:
Du lịch
Hospitality industry marketing
Tourism Marketing

Dewey Class. No.: 647.940688 KOM

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