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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G Schiffman, Joe Wisenblit and S. Ramesh Kumar - 12th ed. - New Delhi : Pearson, 2019. - 667p. : ill. ; 24 cm

Includes bibliographical references and Index

ISBN: 9789353069834

Subjects--Topical Terms:
Consumers Marketing

Dewey Class. No.: 658.8342 SCC

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