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Principles of marketing / Phillip Kotler, Gary Armstrong and Marc Oliver Opresnik
Material type:
TextPublication details: New York : Pearson ; 2021Edition: 18th edDescription: 728 p. : ill. ; 29 cmISBN: - 1292341130
- 9781292341132
- 23 658.8 KOP
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Jagannath University Central Library General stacks | Non-fiction | 658.8 KOP (Browse shelf(Opens below)) | 1 | Available | JNUCL32922 |
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| 658.45 BOB Business communication today / | 658.5 OPE Operations management : sustainability and supply chain management / | 658.562 FIS Statistical methods for research workers / | 658.8 KOP Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8/ P954 Principles of marketing : a south Asian perspective / |
Includes bibliographical references and index
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