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Strategic brand management : building, measuring, and managing brand equity / Kevin lane keller
Material type:
TextSeries: Building, measuring, and managing brand equityPublication details: New york : Pearson, 2013Edition: 4th edDescription: 590p. : ill. ; 23 cmISBN: - 9780273779414
- 23 658.827 KES
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Jagannath University Central Library General stacks | Non-fiction | 658.827 KES (Browse shelf(Opens below)) | 1 | Available | JNUCL34395 |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8/ P954 Principles of marketing : a south Asian perspective / | 658.827 KES Strategic brand management : building, measuring, and managing brand equity / | 658.8342 SOC Consumer behavior : buying, having, and being / | 658.872 ELE Electronic commerce 2010 : a managerial perspective / | 658.872 LAE E-commerce : business, technology, society / |
Includes index.
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