Strategic brand management : building, measuring, and managing brand equity / Kevin lane keller

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Material type: Text

TextSeries: Building, measuring, and managing brand equityPublication details: New york : Pearson, 2013Edition: 4th edDescription: 590p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Jagannath University Central Library General stacks	Non-fiction	658.827 KES (Browse shelf(Opens below))	1	Available		JNUCL34395

Includes index.

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